Define the job
Set the audience, objective, placement, message, and measurement before spend begins.
Paid distribution for deliberate targeting, controlled pacing, and a clearer read on the work.
Paid ads are a separate distribution lever. We scope the audience, creative, budget, timing, and measurement together so paid reach is understandable on its own and easy to compare with the rest of the plan.
Scope paid distribution ↗Set the audience, objective, placement, message, and measurement before spend begins.
Agree the working budget, timing, creative inputs, and review points around the brief.
Keep paid distribution distinct in reporting so the next decision is based on the right inputs.
Paid-distribution objective and brief
Audience and placement planning
Creative and landing-page review
Budget and pacing structure
Campaign monitoring checkpoints
Clear paid-performance reporting
Tell us what needs to work better. We’ll start with the right scope.
Scope paid distribution ↗